Ebook Tourism Analysis : A Handbook (2nd Edition), by Stephen Smith
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Tourism Analysis : A Handbook (2nd Edition), by Stephen Smith
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Provides practical advice on the use of quantitative techniques used in tourism. Thoroughly revised and updated, the new edition includes new guidelines for domestic and international statistics produced by the World Tourism Organization. The book provides practical tools for both market planning as well as for product assessment, especially regional and environmental planning.
- Sales Rank: #3433479 in Books
- Brand: Brand: Routledge
- Published on: 1995-09-21
- Released on: 1995-09-21
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .84" w x 6.19" l, 1.12 pounds
- Binding: Paperback
- 336 pages
- Used Book in Good Condition
From the Back Cover
On its original publication, Tourism Analysis was the first major text devoted to the tools and practice of tourism research. This second edition has been thoroughly revised and updated with current World Tourism Organization definitions and industry concepts, to present the most advanced thinking about the structure of the tourism in the nineties and beyond. The text focuses on the uses, relationship to other research methods and procedure of the more important quantitative methods used by tourism planners, researchers and consultants. A candid critique of the strengths and weaknesses of each method provides practical advice on the best procedures to follow and potential pitfalls to avoid. The material is presented in a clear step-by-step and easy-to-use format, with illustrated tables, figures and international examples throughout. New sections for this edition include benefit-cost analysis, indicators of sustainable development, survey designs, and the use of secondary data sources for tourism planning and marketing. Tourism Analysis is an essential course text for students of tourism and related degrees and a standard reference for all those involved in market planning, consultancy and product assessment in tourism research.|On its original publication, this book was the first major text devoted to the tools and practice of tourism research. This second edition has been thoroughly revised and updated with current World Tourism Organization definitions and industry concepts, to present the most advanced thinking about the structure of the tourism in the nineties and beyond.
About the Author
Stephen L. J. Smith is at the University of Waterloo, Canada.
Most helpful customer reviews
6 of 8 people found the following review helpful.
THE classic for tourism research
By Dr Adrian Bull
Anyone who has to do research in tourism knows how difficult it is to find the right techniques. This excellent book covers just about all of them. I've used it and recommended it for others to use so many times that it's paid for itself many times over. Lucid? yes. Helpful? yes. Well organised? yes, which without doubt makes it THE classic in its area. It's a must for the bookshelf of any academic, student or practitioner in hospitality, travel and tourism.
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